How Private Practices Can Get the Most out of Digital Advertising

March 20, 2020 Pepper Gang Medical Marketing Team

Today, digital marketing is obviously important in the world of private practices. What many doctors need to realize though, is that this doesn’t just apply to big brands and large corporations. It’s important for local private practices to get involved as well. It can provide excellent opportunities for practices of all sizes to get the attention of potential patients as well as assist in the development of repeat patients. Private practice advertising shouldn’t be overlooked.

The problem is that digital advertising can be difficult for local private practices. This can stem from a number of issues. Maybe a clinic struggles with a limited budget, or perhaps they’re already understaffed.

It can certainly be difficult to find time for some. Digital advertising isn’t really something you want to just throw money at. That’s why there are agencies like Pepper Gang that constantly work on these strategies, spending countless hours in our clients’ accounts.

But let’s say you do have a little bit of time on your hands. we’re going to provide you with a few quick tips regarding your online advertising efforts. Here we go…

Who doesn’t like free stuff?

If you are worried about your budget, or maybe just want to dip a toe in the digital advertising waters, just remember that there are a lot of free ways to get your name and your practice out there. It’s very important to utilize these free options. I’m talking about getting set up with Google My Business, email marketing, and being active and engaging across multiple social media channels.

Google and Facebook.

This isn’t all that shocking, but people still tend to overlook it. Google and Facebook are the two platforms you should be taking advantage of first and foremost. Google helps you reach the most people, with over 3.5 billion searches conducted each day. Facebook’s targeting abilities are a massive advantage, and with 1.32 billion daily active users (and growing) you can find a LOT of potential patients.

Location, location, location.

No matter which platform you decide to roll with, make sure you take advantage Geotargeting. Decide on a specific geographical location where you want your ads to show up, and stick with it. You can always test different areas or expand if you’re not getting the results you want. The big reason for this is you won’t be wasting money on people who will never become patients.

What do you want me to do?

You need to have a clear call to action when you’re using digital advertising. How do you want potential patients to interact with you? Do you want them to visit your clinic? Maybe you’d prefer them to give you a call directly, or sign up for your clinic’s newsletter? They aren’t going to know unless you tell them. Once again, remember, you can always test different calls to action. Pay attention to the results and use whichever works best.

Remarketing

You’re going to build up some traffic with digital advertising, but maybe you notice you’re paying for all of this traffic and not seeing any increase in sales or conversions. This is where remarketing comes into play. People are going to visit your site, but if they don’t take action remarketing allows you to stay in front of them. Your ads will continue to show up in front of them and you can even tailor those ads specifically for previous visitors.

Contact Pepper Gang to learn how we can help grow your Private Practice today!